THE CHALLENGE: Developing an effective multi-part design campaign is important for being a graphic designer of high value. The ability to identify and prototype new communication initiatives and business opportunities clearly and cohesively is a powerful way to demonstrate your creative value. To be able to visualize a targeted message across multiple media is paramount to helping your client become noticed, remembered, and preferred by their customers.
THE SOLUTION: A bright and vibrant re-branding of the beloved brand and lifestyle Margaritaville. Utilizing geometric shapes and vibrant colors to convey the playful and inviting tone of the brand.
Made in Fall 2023
Made in Advanced Campaigns
Professor: Gus Granger
