THE CHALLENGE: Create a brand based off of a Global cause.
THE SOLUTION: A collaborative project between myself and two of my piers (Macei Ray and Marlee Koschel). We created the concept of a company who's goal was to fight against global warming with the help of chickens by reducing food waste. I created a system of mascots for the brand that helped to illustrate the fight against climate change, I also created a punchcard for the storefront as well as merchandise and a homepage for the website. I loved working as a team, one of the requirements of the project was to create a full project plan which included deadlines for our work, as well as facilitating group meetings and project presentations.
Made in Spring 2024
Made in Cause Based Design
Professor: Aaron Drake